WELCOME TO THE RAW UNIVERSE
Hi, my name is Karina Johansen, I am the founder and designer of RAW Copenhagen.
RAW is an independent jewellery brand based in Kent. I love to create effortless chic Scandi designs with a wanderlust and beachy vibe. In recent years I have developed a serious love affair with white freshwater pearls, as they are so gloriously feminine.
My mission with RAW is to create effortless chic and everyday luxury jewellery designs that make you feel confident, feminine and elegant, and to create designs that you can mix and match also with your favourite heirlooms.
Jewellery is such an easy way to celebrate yourself and loved ones, to express who you are and how you feel, to underline your playful, elegant or girly side, and to simply make you feel good.
ABOUT THE DESIGNER
I am a self-taught jeweller, I am Danish but have worked in most continents of the world for the UN, humanitarian charities and as a Danish Human Rights Diplomat. My designs are a marriage between my Danish minimalist design heritage and influences from cultures and strong women from around the world. My love for beads for instance stems from when I lived in West Africa.
As I grew up by the sea and spent all my summers sailing as a child, the textures of the beach and all water elements play a big part in my designs. I love playing with rough stone and hammered textures in the silver against smooth gemstones and freshwater pearls, or smooth metal against rough and raw cut gemstones.
Jewellery has always played a big part in my life. Especially my late grandmother would celebrate all of life's big moments by gifting me and my sister jewellery pieces, and many of those pieces remain my faves today, and I love mixing them with my own designs. I truly enjoy being able to carry forward this tradition of my grandmother’s by offering timeless designs that can help celebrate big moments in the lives of other families.
With a strong personal interest in environmental sustainability and a background in international human rights and sustainable development, it is very importance to me to source all the materials I use, including the precious metal, gemstones as well as all wrapping and shipping materials, as sustainable as possible.
I primarily use recycled sterling silver for chains, pendants, beads etc, and from 2022 gold plating is done with recycled or fair mined gold as well. All paper materials are recycled and recyclable, and gemstones are sourced from small artisans who have been paid fair wages.
Additionally, you help donate to charities by wearing RAW Copenhagen jewellery Since 2019 donations go the the NGO Women for Women, which helps women survivors of war in Afghanistan, the Balkans, Nigeria, the DRC, Rwanda and Iraq. The Charity helps women rebuild their lives through vocational training, human rights awareness ad ensuring they have a viable and sustainable future of their own choosing. I choose to donate to this particular charity, as I used to work with vulnerable women in West Africa and the Balkans.
Additionally, I donate to other thematic charities like the NHS Charities Together following the outbreak of the Corona virus pandemic. In 2020, I donated £256 to the NHS charities together through the sale of the Heroes Earrings. In October, I donate to Breast Cancer Now to help support and raise awareness about breast cancer during breast cancer awareness month, for each pair of the hoops featured below, the Happy Hoops, I donate £10 to Breast Cancer Now.
WHY IS THE BRAND CALLED RAW?
In Danish we have a saying that goes 'råt for usødet', which means ‘raw unsweetened’. It relates to putting things directly as they are - without any niceties.
Well, the RAW fact is that the jewellery industry can be a dirty one, environmentally and ethically not least in the developing countries, from where many of the raw materials for the jewellery sector originate. This include the use of child labour, poor and unsafe working conditions, pollution and infringement on indigenous peoples’ rights, when mining, refining and making the jewellery. However, the good news is, it does not have to be this way.
It is my objective with RAW to help lay the foundation for an alternative sustainable way of making jewellery along with jewellery lovers like you and other makers.
Also I love jewellery that is raw and unsweetened, where the raw materials are allowed to just speak for themselves, which is the second reason behind the name RAW.
Welcome to RAW Copenhagen, a jewellery universe of textured pendants, freshwater pearl chokers, happy hoops and feminine threaders. If you have any questions, please just pop me an e-mail: firstname.lastname@example.org and please join the RAW e-mailing list, by entering your email in the footer below, to stay up to date on new designs, birthday sales, styling, sustainable and Scandi tips : )